vision

We envision a world in which the joy of making music is a precious element of daily living for everyone; a world in which every child has a deep desire to learn music and a recognized right to be taught; and in which every adult is a passionate champion and defender of that right.

mission

NAMM's mission is to strengthen the music products industry and promote the pleasures and benefits of making music.

objectives

Trade Show
• Produce successful trade shows that serve our Members and the industry thus ensuring the growth of NAMM's Circle of Benefits model

Membership
• Recruit and retain Members by making NAMM services an invaluable tool for success
• Convene stakeholders around industry issues to provide tools and strategies to help Members address challenges and pursue opportunities

Professional Development
• Provide relevant and high-value educational programs for NAMM Members

Market Development
• Promote music education as a right for all children
• Create, fund and market programs, initiatives and public relations campaigns designed to encourage people of all ages to make music
• Promote and represent the shared interests of NAMM Members to elected officials and policy makers in the United States

Global Impact
• Expand NAMM's Circle of Benefits model by pursuing new opportunities globally
• Increase global attendance at NAMM trade shows
• Convene a global coalition of stakeholders around industry issues