We envision a world in which the joy of making music is a precious element of daily living for everyone; a world in which every child has a deep desire to learn music and a recognized right to be taught; and in which every adult is a passionate champion and defender of that right.
NAMM's mission is to strengthen the music products industry and promote the pleasures and benefits of making music.
Trade Show
• Produce successful trade shows that serve our Members and the industry thus ensuring the growth of NAMM's Circle of
Benefits model
Membership
• Recruit and retain Members by making NAMM services an invaluable tool for success
• Convene stakeholders around industry issues to provide tools and strategies to help Members address challenges and pursue opportunities
Professional Development
• Provide relevant and high-value educational programs for NAMM Members
Market Development
• Promote music education as a right for all children
• Create, fund and market programs, initiatives and public relations campaigns designed to encourage people of all ages to make music
• Promote and represent the shared interests of NAMM Members to elected officials and policy makers in the United States
Global Impact
• Expand NAMM's Circle of Benefits model by pursuing new opportunities globally
• Increase global attendance at NAMM trade shows
• Convene a global coalition of stakeholders around industry issues
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